Background
A leading global IT solutions provider, serving enterprise clients across various industries, attends numerous technology conferences, trade shows, and business networking events. The company’s sales team engages with prospective clients by attending these events and meeting potential partners one-on-one.
While the sales team was constantly networking, they faced the challenge of efficiently managing the numerous business cards, LinkedIn connections, and other contact details they collected during these events. Despite being highly active in offline interactions, the lack of a systematic way to track and document these contacts led to missed opportunities, especially as the team struggled to follow up with new leads in a timely manner.
The Challenge
The IT solutions provider faced several key hurdles:
- Lost Opportunities: Despite engaging with numerous potential clients and partners, the company struggled to capture and track leads effectively.
- Fragmented Data: Contact information was scattered across physical business cards, LinkedIn profiles, and email contacts, making it difficult to organize and follow up.
- Follow-Up Delays: With no system in place to manage the contacts, sales representatives often struggled to remember key details and offer timely, relevant follow-ups.
As a result, the company found it difficult to convert networking efforts into tangible sales opportunities.
The Broot Solution
To address these issues, the company adopted the Broot App to streamline its contact management and event networking efforts.
- Instant Contact Capture: With business card scanning and LinkedIn QR scanning, sales representatives were able to quickly capture and store contact details from event attendees. The Broot app ensured that all contact information was digitized and stored securely, eliminating the need for physical card storage.
- CRM Integration for Centralized Data: All scanned contacts were automatically synced into the company’s CRM system, creating a centralized database of leads and prospects. This made it easier for the sales team to access and manage their contacts.
- AI-Powered Communication: After capturing the contact data, the Broot app provided personalized AI-driven scripts to help sales representatives tailor their follow-up messages to the specific needs and interests of each prospect. This allowed the sales team to engage in more meaningful conversations and improve their chances of converting leads.
- Real-Time Lead Tracking: The company’s sales and marketing teams could access real-time data on all contacts and engagements, ensuring more timely follow-ups and better collaboration between the two teams.
Results
The implementation of Broot led to several impactful results for the IT solutions provider:
- Increased Event ROI: By efficiently capturing and organizing contacts from events, the company was able to maximize the return on investment from its networking efforts.
- Faster Follow-Ups: Personalized AI-driven scripts enabled the sales team to respond quickly and relevantly to new leads, improving engagement and conversion rates.
- Enhanced Collaboration: Sales and marketing teams worked more closely together, thanks to the seamless data sharing between the CRM and the Broot app.
- Improved Lead Conversion: With better data management and targeted follow-up strategies, the company saw an increase in lead conversions and a stronger sales pipeline.
Conclusion
By integrating Broot into their sales operations, the IT solutions provider was able to transform their offline networking efforts into a powerful lead-generation tool. With seamless contact capture, AI-powered personalization, and CRM synchronization, the company improved its event networking outcomes and achieved better business growth.